A day of education, networking and more, with takeaways that will enable you to find more Gold all around you!

Presented by 

Whether you want to break into the seniors market, improve your relationships with seniors, or generate more business from seniors, you will want to invest in this one-of-a-kind conference!

For REALTORS®, mortgage professionals, those in the legal, financial services, insurance, estate planning, retirement residence, and other fields who are either already working this market or who are interested in breaking into it, this day is jam-packed with information you can take away to succeed at a higher level!

When?          October 27th, 2020 9:30 to 4:30
Where?        Ottawa Conference Centre, 200 Coventry Road, Ottawa

Seating is very limited for this exclusive event! Your EARLY BIRD investment is $150 + HST.

LUNCH is included!


9:30 – 9:45          Welcome & Announcements
9:45 – 10:45       Michael Hughes – Finding the Hidden Gold
10:45 – 11:00      Break
11:00 – 12:00      Mark O’Farrell – Professional Positioning
12:00 – 1:00        Lunch – provided
1:00 – 2:00         Raeann Rideout – Elder Abuse Prevention
2:00 – 3:00        David Leith – Lawyer
3:00 – 3:15        Break
3:15 – 4:00         Esther Goldstein
4:00 – 4:30         Wrap-Up


Michael Hughes 

Finding the Hidden Gold in Your Silver Network

Networks now rule the world: information networks, technology networks and yes, social networks. Networking has become a strategic business skill area that is a requirement for professional and personal success.

Nowhere is this more important than in the lucrative seniors market. The key to unlocking this incredible resource in a conference environment lies in being more skilled at managing these time-limited, yet potentially-productive interactions and managing the relationship-building process that solidifies these invaluable future assets.

This highly interactive session addresses the most common networking myths, explores secret network principles and supplies success strategies for creating and leveraging the network of relationships that guarantee long term business success.

Here’s what you’ll learn:

6 hidden networking trigger points that drive results.
The neuroscience of networking and how to leverage it in every interaction.
3 strategies to maximize your impact and build trust during an initial contact. BONUS: includes networking skill-building exercises as part of program content.

During this session, participants will discover how to mine and maximize every conference networking contact. As a result of participating in this program, they will have the ability to build more productive and profitable relationships.


Michael Hughes is known as North America’s Networking Guru. He has spent almost 50 years in the business world, including the last twenty-plus as a successful entrepreneur, business coach, trainer, professional speaker and author.

He has done extensive research on, and is a specialist in, utilizing networking as a business strategy and is considered to be one of the foremost authorities on this topic. His client list includes names like Dell, Staples, RBC Royal Bank, Sunlife, Ottawa Senators Sports & Entertainment and the University of Ottawa’s Telfer Executive MBA Program.

One of the most unique properties of Michael’s business success is that he has taken his company from an idea to a six-figure international consulting practice annually using networking as his sole marketing vehicle.

Michael has a unique ability to inspire minds and initiate change!

Mark O’Farrell BA | CLU | CHFC | TEP | CEA

Mark is president of the Canadian Institute of Certified Executor Advisors, a member of Advocis (The Financial Advisors Association of Canada), the Conference for Advanced Life Underwriting (CALU) and the Canadian Association of Gift Planners (CAGP).

He has given hundreds of seminars across Canada, to the public, professional groups, Canadian businesses, industry symposia, and aboard continuing education cruise ships around the world.  He has been speaking about the important role of executors and on estate tax strategies for more than 25 years.

Mark’s presentation is titled “Engaging Executors Crucial to the Greatest Wealth Transfer in History”  

The greatest transfer of wealth in history is now under way, and one third of it is real estate.  It’s a massive, unprecedented opportunity of a lifetime.  Will you stand out to executors as the professional that can help them?  Will you be a member of the largest referral network in Canada?  Learn.  Engage.  Thrive. 

As a personal note, we have found Mark to be amongst the most captivating speakers we have seen.

Raeann Ridout, M.A.

Director Partnerships and Outreach & Regional Consultant
Elder Abuse Prevention Ontario

Raeann Rideout, has for the past 16 years been actively engaged with community stakeholders and service providers, as the Central East, Regional Consultant.

The scope of Raeann’s current engagement in building collaborative partnerships, whether locally or nationally, provides a forum to apply over 23 years of experience, working in the field of elder abuse. EAPO is mandated to implement the Ontario Strategy to Combat EA, and as such forging effective and sustainable partnerships is key to the success of the strategy.

She is sought after for her comprehensive training skills, presenting to front-line service providers across all sectors, delivering public education sessions for older adults and facilitating collaborative initiatives between community organizations to effectively build capacity for response and interventions where older adults are at-risk or experiencing abuse.

Raeann is currently the instructor for the Foundations of Elder and Prevention Course at Trent University and has co-authored/published various research articles on the complexities of elder abuse.

For over 8 years, Raeann served as Co-chair of the Canadian Network for the Prevention of Elder Abuse (CNPEA) and Director of that Board. Previous year’s work included Consulting with the Manitoba Seniors’ Directorate as well as working as Counselor, for the Addictions Foundation of Manitoba.

Raeann will be providing an overview of types of abuse, recognizing warning signs, specifically as they pertain to financial exploitation, highlights of laws/legislation on reporting and where to report (learning to recognize barriers in the process), as well as sharing relevant resources for supports and referrals available in Ontario. The presentation will also provide tips for avoiding real estate fraud and the impacts of fraudulent uses of Powers of Attorney. The presentation will close with a Q&A period, and Raeann will be available after the presentation.


Esther Goldstein

Esther Goldstein’s twelve years of work as a hospital social worker in Toronto led her to develop an interest in, and understanding of, the retirement home sector and to create the company Senioropolis Inc. In 1997, Esther created a resource directory on retirement homes that evolved to become the “Comprehensive Guide to Retirement Living®” (now in its 23rd edition). Esther’s goal to assist seniors in navigating care options was realized as the annual publication and affiliated website,, expanded across Ontario, and became a full-time venture. Both the website and the book became relied upon resources by professionals who work with seniors, seniors themselves and their families

In 2019, in addition to continuing to grow and the annual Guide, Esther entered into a partnership with Paul Cutajar of Pivotal Aging Innovations Inc. to further enhance her ability to provide information, counselling and support to seniors, their families and professionals who work with them. Their company,  Lifestyle 55+ Network Inc. is the parent company of which houses Canada’s largest unbiased senior housing database via professional membership, Consulting program on transitioning lifestyles and a professional resource directory.

She is a seasoned lecturer, sharing her knowledge with professionals, seniors and their families, through workshops and lectures at various venues on ‘Senior Living Options’ and related topics; a former educator at U of T School of Continuing Studies and; a summer lecturer at Seneca College School of Community Services.

Esther was a voluntary member of the Stakeholders Advisory Council of Ontario’s Retirement Homes Regulatory Authority beginning in 2013. At the end of 2016, Esther was appointed Chair of the Council, a position she continued to hold through the end of 2019 when her maximum term was reached. Currently, Esther volunteers her time as a member of the Board of Directors of The International Breastfeeding Centre in Toronto.

Esther will be covering:

Exploring senior housing and levels of care:

  • Brief introduction to housing database – Biased vs Unbiased
  • What’s the difference from a Retirement home and LTC
  • What’s the difference in levels of care
  • What does the Government care program offer?
  • Client consulting



Paul Cutajar

MASTER-Accredited Senior Agent™ – Seniors Real Estate.  Certified Executor Advisor (CEA). Partner of Lifestyle55+ Network Inc. and Pivotal Aging Innovations Inc.

After years of working in the Seniors real estate industry as an Accredited Senior Agent™ and Canada’s first MASTER Accredited Senior Agent™, Paul and his associates integrated many of the courses and programs relating to seniors in transitions into Pivotal Aging Innovations Inc. in order to offer the many services older adults require when transitioning.

With a focus on being person-centred, Pivotal offers professionals an opportunity to learn how to work with older adults. Paul is instrumental in seeking and partnering with resources that empower care providers and older adults. As such, Paul and Esther began developing the portal and services you see today as

Under the services of Pivotal Aging Innovations Inc., and Lifestyle55+ Network Inc., older adults and their families have an opportunity to access education, dementia therapy programs, consulting services, real estate, financial services, care access and unique industry programs related to the aging market. Professionals benefit from programs such as Pivotal’s W.R.A.F.T. (wounds -restraints-abuse-falls training) program, The Accredited Senior Agent™ Training Program (seniors real estate), affiliation with the Certified Executor Advisor Network™ (CEAN), compliance programs for LTC homes, retirement housing database including the Vacancy Program and Retirement Home transition service.

Paul will be the MC for the day.

please note:

  • We do not offer refunds. Should you be unable to attend, you are free to sell or give your ticket to someone else, provided you notify us of the new ticket holder’s information.
  • Pivotal reserves the right to substitute speakers due to circumstances beyond their control.